Vogue Africana

18 Jan

© Dazed Digital

A little over a year ago (where does the time go?), I blogged about the Afro-inspirational fashion e-zine, Pop’Africana. Remember the “all black issue” of Vogue Italia (July 2008) that had many an afrophile in a tiz? Well, browsing through the sassy and sexy Pop’Africana blog, which is pushing boundaries of Afro-chic, it occured to me that perhaps we have been asking the wrong questions. Or looking towards the wrong places for answers. Hence the tongue in cheek title of this post. Indeed, the likes of Arise Magazine and Ladybrille have carved out a new place for the Afro-fashionistas. Oroma [Pop'Africana] has a fierce, daring style that is certainly catapulting poppy glitzy Afro glam  into it’s own unique, fresh niche.

Spring 2010 © Pop’Africana


Founded and visually directed by Oroma Elewa, the semi-annual fashion and art magazine celebrating Africa using bright pop art colours and high-end aesthetics continues its direction to stand out from the masses of generic fashion magazines. Pop’Africana prides itself on delivering a rejuvenated image of Africa that is graphically creative and authentic. Featuring beautiful visuals and well-resourced content, the magazine is a refreshing substitute by focusing on the celebration of certain ideals and playing on art influences.

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I bet you’ll remember the name Oroma Elewa. Me thinks she is here to make a mark.

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3 Responses to “Vogue Africana”

  1. KenyaChristian 20 January, 2010 at 8:52 am #

    Hi. nice blog…i’ve added you to one of my links. keep up the good work

  2. colorbash 21 August, 2010 at 5:07 am #

    Hi, this is a really nice blog you have here. I’ve added you to my blogroll and learned about David Adjaye, thanks :-) . Please check mine out when you have time (colorbash.wordpress.com)…I commented on this particular article because I share the sentiments…I bought a copy of the vogue italia but I really think we should define ourselves and tell our own stories in photography as well as in writing.

    • sci-culturist 23 August, 2010 at 12:53 pm #

      @colorbash hey, thanks for your comment & compliments :)

      i agree with what you say – i think the more ways we can explore the complex world around us, the better. some ways resonate more with some individuals more than others…

      i’ve taken a peek into your blog & love the fashion pics. also picked up a tip on boxing kitten – thanks. can i suggest that you put an RSS button so that i (& others) may subscribe to your feeds. cheers

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